Best Book on Branding
This is still the best book written (1994) on building your brand. They discuss the three different types of brands that exist in the marketplace and the importance of determining where you will best fit.
Recommended highly.
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This is still the best book written (1994) on building your brand. They discuss the three different types of brands that exist in the marketplace and the importance of determining where you will best fit.
Recommended highly.