Interesting Chart: Newspaper Ad Revenue Crashes

The Problem

Over the past decade the impact of the internet (blogs, Twitter, and Facebook) has replaced the newspaper as the primary source of daily information. With iPhones, iPads, and the ability to send photos or video around the world instantly over the social networks, print is just too slow. Example: video streamed live during the last tsunami, not from the news services, but from individual cell phones.

The Necessary Change

The print media, like the book industry, must adapt to the changes occurring around them. Publishers realized when ebook sales surpassed print book sales, several quarters ago, that they must embrace what they have resisted for so long. The print newspaper industry must also adapt or perish. Without the meager addition of online sales the newspapers would be back to the 1950’s revenue.

Impact on You

We are all susceptible to change, which remains constant. Humans are the most adaptable creatures on the planet and businesses must also be adaptable. Look around and see what technology or resource you are resisting to adopt. It may be just what you need to prepare for the future.

Mass Communication Tool

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